L
ADING

5 Reasons Why Your Website Does Not Generate Leads

The sole purpose of having a business website is to attract more visitors to your business, so a website that fails to do that is pretty useless. When it comes to a website that just can’t generate leads, the problem can be a single factor or a combination of many factors, from the website design, SEO or the call-to-action that’s ineffective. Here we are going to take a look at the five reasons your website isn’t generating any leads.

1. Poor Website Design

There’s so much competition nowadays that having a business website that’s anything less than perfect could result to less traffic being attracted to your business. A poorly designed website is any site that has not been designed keeping the clients’ preferences in mind. For instance, websites that sport loud colors and bright images can make it hard for your audience to concentrate on what really matters – the information. On average, visitors stay on a website for less than a minute, this means you have a small window to capture their attention, or lose them forever. Stay safe, and stay away from a website design that looks unprofessional and tacky.

 2. No Clear and Concise Information

Your business website may contain a couple of pages, or dozens. It’s up to you to ensure that all of the pages have been marked properly, are easy to find by your audience, and more importantly, provides them with useful information. Even the call to action you use should be short and to the point.

3. Not Visible to the Search Engines

You may have gone with a cool website design, but making it visible for the search engine is what will bring in the leads. Hire an SEO (search engine optimization) professional who can cover the SEO part of your website, so its indexed properly on the SERPs.

4. No Proper Off-Page SEO

Off page SEO is pretty straightforward. It involves positive signals from your interactions online, such as brand mentions, positive reviews and backlinks on other websites to your business website. It is important to acknowledge any person or business whose working in your favor, posting a positive review, re-tweeting your posts or backlinking to your business page.

5. Make Use of Social Media

This is a great way of building trust with your customers. Make sure you’re active on social media and have a Google+ business page. Service businesses such as restaurants, bar etc., should have their own Yelp business pages and have a presence on social outlets. 

A business website has tremendous potential to generate leads, but only if it’s used effectively. Focusing on the aforementioned tips should get you off to a good start in generating massive amounts of new business.

6 Indicators You Should Invest In Facebook Marketing

Marketing is one of the most important aspects of generating revenue for any business. Without it, there is no doubt that your company will struggle, and the ability to make a consistent profit will be drastically more difficult. However, there is a way to improve your company’s ability to market to prospective clients. One way to do this is via the internet, specifically, social media. Social media is a great way to showcase your brand and message to all prospective client’s because so many people from all over your town, city, and even the world can access you, allowing you to not only reach your current clients better but expand your client base and generate more revenue.

Below are 6 indicators you should invest in Facebook.

1. You need more customers

Reaching people on Facebook allows your brand to reach targeted demographic groups. Literally, you can target people who are 35 years old, like Justin Bieber, loved Obama, own a home, make over $50,000 a year and married…. It can be that specific. Do you know your target market?

2. Your Facebook Page Engagements Are Low

In the context of marketing, “engagement” refers to how many people are interacting with your brand, noticing your brand and care about your brand. Increase engagements over time can have a huge impact on not only your social engagement but on your sales funnel.

3. You’re not adding 50 new Facebook pages likes each month. 

Facebook friends are a good indicator of just how much attention your company is getting. If likes are low, consider bumping it up, or boosting posts. The more Facebook friends you have, the cheaper it is to advertise organically on Facebook. Think of it like having a huge email database, but the difference is, people who care about your brand, will interact with it.

5. Your Launching a New Marketing Campaign

If you launch a new marketing campaign, it would be a good idea to consider Facebook marketing to reach people. Facebook has captive users v.s TV or radio users who are not captive at all. For all you know they could be cooking while your ad is running. With Facebook, they are actually watching your promotional video or interacting directly with your brand.

6. You Want To Be Successful In Business

It sounds obvious, but if you haven’t realized that you need Facebook at this point, you’re missing the mark! Invest in Facebook marketing A.S.A.P., and give your business the online presence it needs to be successful in this digital world.

By Steven Brown

CEO of SocialThis! LLC